India’s flagship software service providers are searching for an image improvement, as the U.S. presidential election lifts up the rhetoric opposing off-shoring jobs. The challenge for multi-billion dollar outsourcing giants like Infosys and Wipro with US-listed shares are to be seen less as a cheap Bangalore junk for U.S. firms transferring work abroad and more as liable firms investing and developing jobs in America’s fortune. In the United States almost 107,000 people was directly employed by India’s $100 billion BPO and IT industry today, in five years the number has doubled.
Ahead of the U.S. presidential election in November where jobs will be a big issue, due to that, the Indian industry needs a makeover. As President Barack Obama criticized some U.S. firms who exporting jobs, and want to tax them more and utilized the amount to support those firms who keep the jobs locally. Padmanabhan Rao that leads the company’s U.S. operation said that he is responsible for changing the organization to have an impact to U.S. corporations. Expectedly, in 2020 over $225 billion annual revenue of the Philippines as outsourcing was spreading not only in India but all over Asia, this serves as the biggest market.
In the United States, Infosys has over 15,000 workers and it includes the individuals with short-term work permits, in the previous year they hired another 1,200 locals. Almost two-thirds of global revenue were generated by the North American clients, on the other hand, over 145,000 individuals all over the world has employed by Infosys. The aim of Infosys is to double the local recruitment and it should happen in the next fiscal year, said Rao. To show their investment in the U.S. economy, Indian outsourcing companies intend to do something different and improve, said by the vice president of Gartner Inc, Helen Huntley.
Indian outsourcers could get more business from smaller U.S. customers under pressure in the election year to outsource and hire locally that is why they set up shop in the United States. As Indian firms are seeking to transfer staff from their clients to their own logs to secure orders, it serves as a public relation tool to increase their profile as a local job developer. Last month, TCS which is India’s No.1 software services exporter opened a technology centre in Santa Clara, California to be the global headquarters for its mobile computing work. According to Huntley, the Indian firms are very dedicated to get local political support.
Wipro also wants to increase its overseas work force, chairman Azim Premji targets as much as half his total employees to be local in the U.S. and other places and he manages the centres in Atlanta, Georgia as an example of the successful recruited local talent of Wipro. In the United States, Wipro hires over 10,000 people. With U.S. citizens develops 80 percent of its 675 staff, Atlanta serves as a strategic development centre, said by the chief marketing officer Rajan Kohli. The majority of the 2.8 million people worked in the Indian IT/BPO industry work in India for today. According to the Nasscom report, India’s IT and BPO industry serves 280,000 jobs in the U.S..
REFERENCES:
http://gadgets.ndtv.com/others/news/as-u-s-election-looms-india-it-seeks-image-makeover-224091
http://www.techgig.com/tech-news/editors-pick/As-U-S-election-looms-India-IT-seeks-image-makeover-11203
http://world.topnewstoday.org/World/article/1863298/
